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In today's globally integrated market where there are no shortages of products hitting our shelves blockbusters are now more important than ever in helping companies in their race to the top. Additionally, however, the downstream implications of a blockbuster on a company can be staggering - not only helping to cement a company's dominance in a market and boosting income but by also having an instrumental effect in helping the sales people break into new territories and helping to attract and retain top talent.

We help companies discover hitherto unmet mass market needs and create their next blockbusters by expertly aligning and managing all of the six factors that contribute to the very essence that makes a blockbuster a blockbuster, namely desirability, usability, reliability, affordability, supportability and last but not least availability.

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